The Ecommerce and Online Marketing Manager Role
Work closely with the Marketing and Digital team to manage and develop the digital marketing strategy
Develop strategic website marketing/Ecommerce plans to promote the products and services online to customers
Drive online sales through maximising traffic, conversions and ROI
Use Google Analytics, user testing and other relevant tools to provide actionable insight into the website and digital marketing channel performance and pursue opportunities for improvement
Optimise campaign performance; running targeted emails, social and online demand generation marketing campaigns to drive traffic to the sites and retain and grow the customers that visit
Report on key metrics and provide regular updates and reports to stakeholders
Ecommerce and Online Marketing Manager Requirements
As the Ecommerce and Online Marketing Manager you must have a strong background in SEO, PPC and Google Analytics
Must have B2C Ecommerce experience with products – eg offers, promotions, buy on get one free
Experience creating and developing an Ecommerce Strategy is necessary
Central London
