You will have overall responsibility for marketing planning, budgeting and campaigning including creative control, commercial development and product management. Focussing on retention and growth through assisting new product development and analytical pricing strategies, you will be an influencer at board level in an industry that may be unfamiliar with new/current marketing techniques. The role allows progression, training and the chance to work in a business dedicated to perfection.
A successful applicant will understand both the macro and micro marketing strategies within B2B using a mix of theories including Pestle Analysis, porters five forces and Ansoff's matrix. They will also have experience of the full marcomms mix, including product adaptable marketing campaigns for long-term customer retention and competitor analysis through data mining and KPI identification. It is essential that you have 5 or more years’ experience in a B2B marketing position that deals with international business.
Renfrew
